Our methodology is tailor-made in line with the requirements of the task at hand. We also do desk research as a secondary source of information to collaborate primary data information collected from the field. We employ all conventional data collections approaches and tools geared towards attaining study viability and reliability using both qualitative and quantitative approaches.
Our research covers Social research and Market research and other studies geared towards societal and business transformation informed by our clientele needs including the areas below;
Business and Social Research
- Behavioral change studies
- Monitoring and Evaluation studies, Development of monitoring tools and strategies
- Business to Business development and strategy studies
- Value chain and market system analysis
- Impact evaluation including Social Impact Assessments (Baseline, Midline, Final; ESIAs, PEAs)
- Needs assessment, Innovation studies and Public opinion studies
- Research Design, Implementation and Analysis
- Qualitative, Quantitative (including quasi-experimental and RCT
- Capacity building (NGO, government, business)
- Development of social accountability mechanisms; social safeguards
- Database Development and Management (for qualitative and quantitative data)
- Project Management and Technical Assistance –‐country evaluations
- Training module development (videos, presentations, manuals)
- Training and workshop facilitation (virtual or in-country)
- Desk Reviews/Literature reviews
- The proposal–‐writing
Consumer research and Market studies
- mystery shopping surveys,
- customers satisfaction levels,
- home immersions,
- Communication testing, pre-testing and post-testing
- Usage and attitude surveys
- Market segmentation studies based on motivation and needs,
- B2B surveys
- Corporate image survey
New products and Branding Studies
- We conduct researches such as:
- New product development studies
- New concept testing
- Packaging development testing
- Brand health studies
- Brand extension
- Brand migration studies
- Brand repositioning
- Brand tracking